14:40 - 14:53
MEDIA CONVENTION Berlin
Understanding Binge-Watchers: How consumer attitudes towards content are changing.
The proportion of consumers who report frequently watching several episodes of the same show back-to-back has increased over the last 5 years. Using our twice yearly Consumer data, Ampere has created this presentation to explore how the content consumers watch is changing. In Particular the presentation will profile “binge watchers” to understand how new services can appeal to this group and how established services can keep them engaged.
The presentation is held by Annabel Yeomans, Senior Analyst at Ampere Analysis.